Not a Signed Artist? No Dilemma
There are hundreds of independent artists and we all require to aim on 1 point: gaining new supporters! Sure, even much more than revenue, we will need people today to hear us and notify their good friends about the intellect-blowing new band they found. Receiving our songs place on Spotify is a essential step in this procedure.
Except you have been dwelling on Cloud 9, you have heard of Spotify and its “freemium” services. You have also read how Spotify has taken the social network by storm. Every single time one particular of my buddies listens to a song, it pops up on my Spotify, Facebook, Twitter, and whatever other social accounts I have ex: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You get the strategy.
So even while the amount of dollars you make per stream (for each play) is considerably less than a penny, the exposure likely is nicely truly worth it. And the good news is for indie artists like by yourself, it’s rather quick to get your music onto Spotify.
At this time, you may perhaps be signed to a label. If so, your audio could be on Spotify presently. If it is just not, connect with your rep and request if they have uploaded your tunes to the assistance. If they have not and you want them much too, give the purchase! (in a wonderful way). Also, make sure they send Spotify your press kit loaded with a bio, images, get in touch with data and anything else that tends to make you stand out. Very simple ample, correct?!
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If you are an unsigned artist, which is okay because there are tons of ways to add your tunes without a label. Nevertheless, Spotify are unable to negotiate with you directly. Why not? I am confident it truly is a single of the stipulations of their agreement with the majors. But the solution is even now relatively very simple. You have to have to pick out a distributor like Tunecore, CDBaby or DittoMusic. I’ve written a critique of these distributors so you can save some time and hold rehearsing.
As soon as you’ve created an account with a distributor or signed a label arrangement, your songs will be uploaded onto Spotify in four-six weeks. But there is continue to do the job to be performed, which potential customers us to:
—————————->Promote your audio!<———————————–
Spotify doesn’t always receive your awesome press kit, so just as a backup, create a profile at allmusic.com. Spotify will check for you there if they don’t receive a bio.
Now that all the tedious stuff is done with, it’s time to let your fans know Spotify will be sporting your tunes soon! Come up with cool promo posts on Facebook, Twitter and MySpace. Make a promo video for your YouTube channel. Just had a sweet idea: write a song just for your Spotify release and connect it to your posts! Ex: “Can’t wait to see our fans on Spotify. We’ve recorded a song just for you guys! Coming to your Spotify account soon!” Fans will eat it up!
Okay, there are a couple of tedious things to accomplish still. No site is complete anymore without clickable logos. Once your music is on Spotify, download the service’s logo at iconfinder.com. Next, search for your band profile on Spotify (several options will come up, including “Top Hit, Tracks, Playlists”… you want to select the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with the Spotify logo by adding it to your website or blog sidewall by creating an “Image Widget.”
Another hip promo you can use for Spotify is the “Spotify Play Button.” This feature allows you to post songs onto your website and blog. First, right click any song, album or playlist in Spotify you wish to promote and once again select “Copy Spotify URI.”
As an example, let’s post this URI to your blog. Open up your blog, write something to your hungry fans in html mode: (“We know you guys want a sneak peak of our upcoming album. Here’s the first track for you! Share it with your friends!”). Next, post the link and add a salutation.